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The client is a transportation service company based in Paris, France. Their primary service is to transfer passengers from Parisian major airports to their destinations in France. As the UX designer, I was tasked with redesigning their website to improve the user experience, SEO and increase online bookings.
Research and Analysis
I began by conducting a competitive analysis of other transportation service websites in France. I also conducted user research, which included online surveys and interviews with current and potential customers to understand their pain points and needs.
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